#CDIBigListen #3: CDI benchmark (May 2022)
This third survey gives us the first opportunity to compare results year on year, with the survey asking many of the same questions as in July last year. This enables us to track whether the changes we are making are improving key areas for our members, and where we have more to do.
Thank you to the 338 members who completed the survey. You can view the full summary of the results and read more about the survey and how we are using the data in October’s Career Matters.
Overall we mainly saw slight positive improvement over the year in many of the measures. Satisfaction, the ease of accessing benefits and likelihood of renewing membership all improved, though there is still room for us to do better. When looking at individual benefits, most increased in satisfaction and for the first time we asked whether members had used each one – providing valuable insight as we work to increase engagement with the benefits available.
As last year, we asked about your preferences for face-to-face or online events following the pandemic. The results were almost identical to last year with very little appetite for fully moving to face-to-face - a large majority opting for a mixture or online only.
Your perceptions of the CDI also improved a little over the year, across almost every measure. There are still areas where we would like to make significant improvements, notably raising the profession’s profile with employers and the public, and building on our strengths as an ethical, professional and expert organisation by focusing on being more efficient, succinct and digitally advanced. This aligns well with the major investment we are making this year to update our website and member management system, to improve your experience when accessing and using benefits, streamline many of our processes and improve our communications with you.