Brand You: An Introduction to Branding for Careers Professionals

CPD topic: National Careers Week

You’re brilliant at helping clients tell their story, but how well do you tell your own? We live in a branded world, surrounded by logos, slogans and carefully crafted images. But what actually makes a brand, and what does your own brand say about you?

This friendly, practical introduction is for independent career advisers, consultants, coaches and practitioners who are curious about branding but not sure where to start. Journalist and brand adviser Naomi Snelling will explain how brands communicate through words, images, colour and tone of voice, using familiar examples. Short, hands-on practical exercises will then help you apply these ideas to your own practice.

By the end of the session, you will:

• Understand what a brand is and how brands communicate
• Have started to identify what makes you and your practice distinctive
• Have some simple, practical ideas to strengthen how you present yourself

Who it’s for

Freelance and independent careers consultants, coaches and advisers, and anyone in the sector who’d like to raise their professional profile.

No prior knowledge of branding is needed.

A recording of the session will be available afterwards, along with a list of suggested resources for further learning.

Speaker

Naomi Snelling is a journalist, editor and communications strategist with a knack for finding the story in people and businesses, and getting it heard. Her bylines run from Ideal Home, Bella and The Mirror to Capital Finance International. She has edited lifestyle and business titles, first as a commissioning editor at Trinity Mirror and later as Editor-in-Chief of an independent publishing house.

On the corporate side, she has advised entrepreneur James Caan CBE on content and brand, and grew his LinkedIn newsletter to 450,000 subscribers. She has managed international accounts for the cybersecurity PR agency Code Red and shaped the positioning of B2B firms in telecoms and tech. She has also delivered the CIPR Diploma and Certificate in Internal Communications and reviewed its courses in crisis and digital communications.

She is Content and Campaigns Manager at the Career Development Institute and a visiting lecturer in journalism at Birmingham City University. An EMCC-certified coach, she runs a relationship coaching practice and writes the Substack Heart Matters.


This session supports the following CPD competency:

•     Career Development Practice