Joanne Carrington
Joanne is head of guidance at Morrisby Ltd.
How did your journey into careers begin?
An unexpected place - data analysis! After graduating with a degree in Mathematics and Education Studies from the University of Derby, I worked in data roles but missed humaninteraction. I moved into Widening Participation at Bucks New University, running workshops for school children to raise aspirations. But what really energised me were the 1:1 conversations - hearing young people talk about their dreams and realising I could support them in a more personal way. That’s when I made the switch into guidance.
What was the turning point?
Joining the London School of Economics as a Careers Information Officer. I self-funded my Level 3 NVQ in Advice and Guidance, because I knew I wanted to go further. After a departmental reshuffle, I pitched and secured a Trainee Careers Consultant role, later earning my Postgraduate Certificate from the University of Warwick. That transition was pivotal - both personally and professionally. It confirmed that I had found a field that aligned with my skills, values, and drive to make a difference
Have you faced challenges along the way?
Yes - especially around self-confidence. Growing up in a selective education system in Buckinghamshire, I failed the 12+ exam. That stuck with me. Even now, I sometimes worry my contributions might be seen as less intelligent. But I’ve developed strategies - planning carefully for meetings, allowing myself to say “I don’t know,” and reminding myself that my background gives me unique insight and value. I’ve worked hard not to let imposter syndrome stop me from stepping forward - and it’s made me a better leader.
What motivates you?
Good guidance can change lives. I know that firsthand - I went through a lot of trial and error before I found my path. That’s why I’m passionate about giving others access to timely, meaningful support that recognises their strengths.
I care deeply about reducing inequalities in education and the workplace. Careers work is one of the few sectors that cuts across every group - and has the power to level the playing field when done well.
What’s your role at Morrisby like?
It’s broad - and that’s what I love. I manage the quality of our careers information and data, support our careers writers, collaborate with the product team, and contribute to our leadership strategy.Some days I’m writing lesson plans or editing international qualifications info. Other days, I’m deep in database logic or working on product enhancements to better serve users. I’m also proud to be part of the team ensuring guidance remains central to everything we do.
What has been a career highlight?
Being promoted to Head of Guidance was a proud moment. It felt like everything had come full circle - bringing together my maths, education, and careers experience. But more than the title, it’s the influence I now have in shaping how we support users across education and employment that really matters to me.
Who influenced your journey?
Two of my secondary school teachers - Miss Mapp (maths) and Miss Gunn (PE and form tutor) - were hugely supportive. They believed in me, even when I didn’t. They taught me how powerful it can be when someone sees potential in you and says, “You can.”
What’s your favourite career theory?
I really value Bill Law’s Community Interaction Theory - especially how it helps unpick past assumptions and social influences. And yes, I do love a bit of Planned Happenstance! My own career definitely reflects that principle.
What are your thoughts on the sector’s future?
We have serious challenges - recruitment into the profession is a big one. We need to professionalise the role of careers advisers and ensure fair pay that reflects our qualifications and expertise.
I’m also watching closely how AI will affect how we work. It could transform how we diagnose questions, deliver information, and streamline admin - but we need to make sure it enhances, not replaces, human-centred practice.
What advice would you give new CDPs?
Speak to practitioners across different areas - schools, HE, adults, SEND, justice settings.
Reflect on where your passion lies - because this field is broad and rich.
Think about the impact you want to make, and explore how your background adds something valuable.
There’s space for everyone in careers work - especially those with empathy, curiosity, and a drive to support others.
Final reflections?
I feel lucky every day to work in careers guidance. It’s not just about jobs - it’s about confidence, clarity, and possibility. Hearing from friends and family that Morrisby helped shape their decisions is the best reward. It means the work matters. And I know it does.